Diffusion of Innovations

Rogers EM
New York, New York, USA: The Free Press; 1995

This is the classic work on how new ideas are spread in a variety of settings and cultures. Rogers describes factors influencing innovation such as the characteristics of the innovation itself, as well as a description of the receptivity of different segments of the population to embrace innovation. The descriptions of the roles of change agents and adopters are very useful in creating teams.
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