"Have You Had 'The Conversation'?": Ellen Goodman, IHI International Summit 2012 Keynote

Keynote Presentation at IHI 13th Annual International Summit on Improving Patient Care in the Office Practice & the Community, March 20, 2012.


In her keynote presentation at the International Summit, Ellen Goodman — a Pulitzer Prize-winning columnist and author, and founder of The Conversation Project — shares her thoughts on The Conversation Project, which aims to create a cultural movement to normalize “the conversation” and to have every person’s end-of-life preferences expressed and respected. Using a public campaign and shared storytelling, The Conversation Project seeks to narrow the gap between what people say they want as they face death and what actually happens.


Full-length videos of other keynote presentations from the 13th Annual International Summit are available on IHI TV.


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