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How Can Organizations Engage Providers in QI?

Marilu Bintz, MD, MBA, FACS; Vice President of Gundersen Health System in La Crosse, Wisconsin

Have trouble viewing this video? Read the transcript.

Learning Objectives: At the end of this activity, you will be able to:
  • Explain why telling physicians what to do isn’t an effective way to engage them.
  • Discuss why plan-do-study-act (PDSA) cycles are a good strategy for engaging physicians in improvement.
Description: Quality departments sometimes struggle to get doctors as excited about improvement as they are.
 
In this video, Marilu Bintz, MD, MBA, FACS; Vice President of Gundersen Health System in La Crosse, Wisconsin, explains why organizations sometimes fail to engage physicians in quality improvement and offers a better way to inspire them to improve care on a daily basis.
 
Discussion Questions:
  1. Do you think the term “physician engagement” is used as a euphemism for “getting physicians to do what an organization tells them”? What do you think it should mean?
  2. Why do you think PDSA cycles come naturally to physicians?
  3. Have you ever dealt with physicians or other clinicians who didn’t want to be told what to do? How did you work effectively on a team?
  4. Do you think that physicians are the only stakeholders in care who don’t want to be engaged by being told what to do? Who else might resist being told what to do, and what can their reactions teach you about leadership in general?
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