Sarah W. Fraser Associates
Aylesbury, United Kingdom
The scorecard helps organizations and spread teams assess the ease (or difficulty) of spreading a new idea or innovation. This tool incorporates Everett Rogers’
attributes of a change to score a new idea based on:
- Relative Advantage: The degree to which an innovation is perceived as better than the idea it supersedes
- Simplicity: The degree to which an innovation is perceived as simple to understand and use
- Compatibility: The degree to which an innovation is perceived as being consistent with the existing values, experiences, beliefs, and needs of potential adopters
- Trialability: The degree to which an innovation can be tested on a small scale
- Observability: The degree to which the use of an innovation and the results it produces are visible to those who should consider it
The New Idea Scorecard is designed for several people to independently evaluate how easy it will be to spread a specific change. Report out and discussion of the ratings is used to identify barriers to adopting the innovation and developing an action plan to address the barriers.
The scorecard has been used in training sessions for individuals creating a strategy for spread in their organization.