The power of apology

Bismark MM. The power of apology. New Zealand Medical Journal. 2009 Oct;122(1304):96-106.

An apology to the patient following an adverse event can bring comfort to the patient, forgiveness to the health practitioner, and help restore trust in their relationship. Yet, for many practitioners saying "I'm sorry" remains a difficult thing to do. This article explores the key elements of a full apology and when they should be used, and how to support practitioners in making an apology to patients who have been harmed.​
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