Bisognano M, Goodman E. Engaging patients and their loved ones in the ultimate conversation. Health Affairs. 2013 Feb;32(2):203-206.
The Conversation Project, a grassroots public campaign, is encouraging conversations about end-of-life wishes and teaming up with health care providers to transform the way Americans deal with care choices near the end of life. The project has forged a collaboration with IHI, whose "Conversation Ready" initiative aims to help health systems and providers develop the skills to respect and carry out those end-of-life wishes.