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How Can Asset Mapping Improve Community Health?

Marilu Bintz, MD, MBA, FACS; Vice President of Gundersen Health System in La Crosse, Wisconsin

Have trouble viewing this video? Read the transcript.

Learning Objectives: At the end of this activity, you will be able to:
  • Describe the function of a community needs assessment.
  • Explain how asset mapping relates to the perspective of abundance.
  • Discuss how asset mapping could help a health care organization improve health.

Description: How does a health care organization look beyond its walls and start improving the health of an entire community? Where should it focus its efforts?

In this video, Marilu Bintz, MD, MBA, FACS; Vice President of Gundersen Health System in La Crosse, Wisconsin, explains asset mapping — a tool to help organizations understand the strengths of their communities and start improving population health and well-being.

Discussion Questions:

  1. What do you think a “perspective of abundance” means? Can you think of an example?
  2. Why would viewing a community from a perspective of abundance (as opposed to a perspective of deprivation) help improve health?
  3. Have you ever done a community needs assessment? What was it for? How did it help your work?
  4. If you’re in a group, try making an asset map: List assets, strengths, and resources at your school or organization that could improve the health of students or staff. What did you learn? Did anything surprise you?
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