The Agency for Healthcare Research and Quality (AHRQ) and Advertising Council has launched a national advertising campaign to encourage patients to become more active in their health care by asking questions. The “Questions Are the Answer” campaign directs health care consumers to call (800) 931-AHRQ or visit the website to obtain tips on how to help prevent medical mistakes and become partners in their health care. The website includes a “Question Builder” tool that allows consumers to generate a customized list of questions they can bring when they meet with their health care providers.