Gladwell M
Boston, Massachusetts: Little, Brown and Company; 2000

This easily-read book describes spreading change between organizations in detail. Using various examples, Gladwell describes the features of what he calls social epidemics — instances where an idea, action, or product suddenly takes off and becomes wildly popular. He describes three rules that drive spread: 1) the Law of the Few; 2) the Stickiness Factor; and 3) the Power of Context.

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