
Strength of weak ties
Granovetter MS. Strength of weak ties. American Journal of Sociology. 1973;78(6):1360-1380.
This article argues that the degree of overlap of two individuals' friendship networks varies directly with the strength of their tie to one another. The impact of this principle on diffusion of influence and information, mobility opportunity, and community organization is explored. Emphasis is given to the cohesive power of weak ties, and to the relations between groups and the analysis of segments of social structure not easily defined in terms of primary groups.
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