Kotter JP
Cambridge, Massachusetts: Harvard Business Review Press; 1995

The author introduces a comprehensive eight-step framework for change. One of the key concepts in Kotter’s approach is the importance of fostering a sense of urgency as part the change process.

Kotler P, Roberto EL
New York, New York: Free Press; 1989

The authors focus on the methods and tools needed to market social change efficiently. The process of effectively influencing the beliefs, attitudes, and actions of individuals relies on communicating the right kinds and mix of offers, facilities, information, and promotion to target markets. The authors present new techniques for setting measurable objectives; researching the needs of different target markets; preparing appropriate products, services and promotions; controlling ongoing performance; and assessing results

Conger J
Cambridge, Massachusetts: Harvard Business School Press; 1998

The author discusses how the days of “command-and-control” management techniques are gone, and that managing by decree has been replaced by an approach that seeks to persuade and attract others to one’s ideas.

Shaw G, Brown R, Bromiley P
Cambridge, Massachusetts: Harvard Business Review Press; 1998

The authors explore the use of stories as an effective tool in providing strategic guidance to organizations.

Brown JS, Duguid P
Cambridge, Massachusetts: Harvard Business School Press; 2002

The author explores the idea that information exists within a social context. This perspective has implications for the transfer of information that takes places during the spread of ideas within organizations.

Fraser SW
West Sussex, England: Kingsham Press; 2003

This book provides tools and techniques focusing on a range of improvement systems and processes. These techniques are available to all employees who wish to improve in the areas of: action learning, coaching, computer based instruction, feedback, job aids, leadership development, learning style frameworks, mentoring, on-the-job training, and performance appraisal.

Prochaska J, Norcross J, DiClemente C
New York, New York: Harper Collins Publishers/Quill; 1995

The book explores the six steps to behavior change, the social processes one must understand while changing, and the criteria used to measure success.

Rubin IM, Campbell TJ
San Francisco, California: Jossey-Bass; 1998

The authors show how to eliminate the pitfalls of traditional feedback approaches. They detail practical tools and an integrated four-phase feedback model using vignettes, case studies, and cartoons from the newspaper comics pages. Includes a sample assessment instrument.

Fraser SW
West Sussex, England: Kingsham Press; 2002

This guidebook provides information and tools on how to manage the roll out of health care improvement projects.

Soumerai SB, McLaughlin TJ, Gurwitz JH, et al. Effect of local medical opinion leaders on quality care for acute myocardial infarction: A randomized controlled trial. Journal of the American Medical Association. 1998;279(17):1358-1363.

This article reports on a randomized controlled trial that evaluated a guidance-implementation intervention of clinician education by local opinion leaders and performance feedback (versus distribution of guidelines) on the use of lifesaving drugs for AMI and decreased use of potentially harmful therapy. The results indicate that working with opinion leaders and providing performance feedback can accelerate adoption of some beneficial AMI therapies.