Accelerating the diffusion of innovation using opinion leaders
Valente T, Davis R. Accelerating the diffusion of innovation using opinion leaders. Annals of the American Academy of Political and Social Science. 1999;566:55-67.
This article describes one method of identifying Opinion Leaders: Having their peer group nominate potential candidates. Once Opinion Leaders have been identified, their central position among peers may be utilized to closely guide the diffusion process.
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