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Set-Up for Spread:
Select the Target Population for Spread
The target population will differ depending on the improvements involved in moving from the old to the new system. For example, the target population for the spread of a safe, efficient, and effective medication system might include all medical-surgical units and the pharmacy. In the outpatient setting, the target population for the spread of improved access would be specific clinics or physician office practices.
Tips
Consider the different audiences within the target population (for example, physicians, nurses, technicians). Even though different audiences may be part of the same system, they may need to hear different messages and adopt different changes. In most cases, adopting new ideas in the target population cannot be dictated. Therefore, an initial spread strategy involves planning how to leverage successful sites, existing communication channels, available resources, and others entities to increase the rate of adoption.


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