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Better Ideas:
Describe the Better Ideas

Describing the better ideas includes explaining the concepts and principles behind the new system and the specific changes needed to achieve the desired results.


The description of the better ideas for spread (i.e., the spread package) comes from the improvements used by the successful site. The experience of the successful site is used to refine and sharpen the set of improvements so that new sites will be able to more easily adopt them. It is the responsibility of the spread agent (working together with the successful site) to harvest what the successful site learned and incorporate this into the spread package for the new sites to use.


Harvesting from the successful site may include:

  • Identifying the improvements that had the greatest impact on results
  • Suggesting a possible sequence for testing the various changes in the package
  • Identifying steps to avoid
  • Collecting any tips or specific tools (data collection forms, surveys, etc.) that were developed that will help the new sites more easily test and implement the changes


Tips
  • Leaders of the spread effort organize the "source document" or the spread package that explains the new system by using multiple levels (from general change concepts to more specific ideas). This allows users to interact with the ideas in multiple ways, thereby meeting the needs of individuals with various learning styles. Website applications are especially useful for presenting multilayered ideas since hyperlinks allow the reader to move easily from one level of detail to another.
  • Over time, consider adding examples and tips to the specific change ideas so that new adopters can make the transition from the old way to the new system relatively easily. (Cool, 1997) The spread agent should also develop a system to capture the increasing knowledge base about the spread process on an ongoing basis. (Brown, 2000)



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