The responsibilities of the day-to-day manager for spread or “spread agent,” include the following:

• Lead the spread team
• Work closely with the senior leader responsible for spread to develop the spread plan, identify system issues needing attention, and provide feedback on progress
• Package the improvements for easy adoption by the target population
• Develop and coordinate communication strategies to build awareness of the improvement and attract interested adopters
• Identify methods to provide technical support to adopters, linking those individuals with experience with those that need information or support
• Identify and develop messengers who can promote the improvements in the target population and attract adopters to the improvements
• Identify and build communities related to the improvements within the target population
• Identify system barriers to adoption and bring these to the attention of senior leaders
• Monitor and track the progress of the spread effort and provide feedback to the target population
• Capture and transfer knowledge about the spread process from the target population to the spread team and senior leadership