Leadership:
Align the Goals and Incentives of the Organization with the Topic to Be Spread
Goals and incentives are communicated through policies that are translated into action by senior and middle-level management. For example, adoption of the selected improvements can be linked to department and individual yearly performance objectives. In addition, leadership should be aware of, and eliminate, any existing incentives that would create barriers to the adoption of the changes such as compensation packages, job categories and descriptions, or promotional practices.
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