Bandura A
Englewood Cliffs, New Jersey, USA: Prentice Hall, Inc.; 1986

A theoretical framework for analyzing human motivation, thought, and action from a social cognitive perspective. Bandura includes chapters on observational learning and incentives. Chapter 4, "Social Diffusion and Innovation," includes key information regarding how new ideas and social practices spread within a society, or from one society to another.

Balestracci D, Barlow JL
Englewood, Colorado, USA: Center for Research in Ambulatory Health Care Administration; 1994

Text on statistical thinking, data collection, and graphical data analysis using run charts and analysis of means with examples drawn from medical practice.

Aday LA
San Francisco, California, USA: Jossey-Bass Publishers; 1989

Comprehensive guide on the design and use of health surveys. The bibliography is useful in identifying existing surveys on a variety of health topics. Complete copies of a personal interview, a telephone survey, and a mail survey appear as resources.

Norman DA
New York, New York, USA: Bantam Doubleday Dell Publishing Group, Inc.; 1988

Originally published as The Psychology of Everyday Things, this often humorous discussion of design principles and how humans interact with technology provides a whole new perspective about the products we use every day. It will change the way you look at the world.