An important dimension of quality for most products and services is convenience. To make a product or service more convenient, free it from constraints of space. Make it available any place. For products, the constraint of space is often related to the size of the product. Making a product smaller or lighter, without adversely affecting any of its other attributes, almost always improves the quality of the product. One of the most striking examples is the miniaturization of the computer to the point that it can now be carried in a briefcase and used virtually any place.

Miniaturization often is the result of technology breakthroughs. However, technology is not the only means by which to obtain "any place" attributes. Any time the customer must come to the providers place or facility to obtain the service, there is opportunity to change expectations by making the product available in the customer's space.