"Buy the darker color; it will hide the dirt." One can easily imagine this bit of advice being provided to a couple with two young children who are purchasing a rug for their living room. The darker color will hide the defect (the dirt) although not remove it. The couple could try and remove the defect by not allowing the children in the living room, but this change would cause more problems that is solves.

The basic idea behind this change concept is that, while you are working to remove the defect, it helps to find positive uses. Also included in this category are actions taken to make the defect more palatable to the customer. This change concept does not include false advertising in which claims about the product are made that are not true.