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Focus on the Product or Service

Although most change concepts address the way that a process is performed, many also apply to improvements to a product or service. This section contains eight change concepts that are particularly useful for developing changes to products or services that do not naturally fit into any of the other groupings.


Changes for Improvement
Offer the Product or Service Any Time
Influence or Take Advantage of Fashion Trends
Mass Customization
Offer the Product or Service Any Place
Emphasize Intangibles
Differentiate Product Using Quality Dimensions
Reduce the Number of Components
Find Positive Uses for Defects and Problems