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Invite the senior leader to talk with other senior leaders.
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If the senior leader can’t attend a team meeting, he or she should call the team after the meeting to ask, "What do I need to do?"
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Give the senior leader concrete tasks, such as visiting the practice site and the team, or addressing a public group.
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Have senior leaders talk with spread teams when they are visiting.
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Help the senior leader recognize how "good" this makes him/her and the center look in the eyes of the staff and the community (really good Public Relations).
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Ask for Board of Directors’ support early and often.
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Provide feedback to the Board about the positive results of their support.
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Take advantage of Board members’ personal experience.
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Spread the word through radio spots, newspaper articles, and community health fairs.
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Involve the senior leader in marketing the HIV/AIDS effort.
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Ask senior leader/medical director to formally introduce the team to promote the effort, and urge other staff to help when asked.
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As tools are tested and proven, share them with other interested providers to "try."
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Discuss data that is available from the registry and uses for this data.
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Provide a copy of the registry flow sheet for review.
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At every provider meeting, share something positive, such as a patient case study or tool.
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Involve providers by asking for their input and ideas.
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Provide patient comments as appropriate.
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Be enthusiastic so that others will want to participate.
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Involve staff by asking for their input and ideas.
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Remember to include non-financial incentives for staff, such as recognition and status.
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Provide healthy foods and beverages at group visits.
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Provide donated phone cards to increase communication of homeless patients and others.
